--- title: "Geographic and location data" url: "https://www.wren-data.co.uk/business-data/our-fields/geographic" description: "Country, region, county, town, postcode and rooftop coordinates for UK businesses, with administrative and statistical geographies. Browse the available fields." --- DATA CATEGORY # Geographic and location data Where a business is, at every level from nation down to a rooftop coordinate, with the administrative and statistical geographies that sit over it. - **62** fields - Available from **Complete** [Build an audience](/marketplace/) [View all 62 fields](#fields) WHAT THIS DATA SHOWS ## What Geographic covers - ### Administrative geography Country, region, county, town and locality, so an audience can be cut to the territory a team actually covers. - ### Postcode hierarchy Full postcode with its area, district and sector held separately, which is what makes postcode-level selection possible. - ### Coordinates Latitude and longitude at rooftop level, which is what radius and drive-time searches are calculated from. - ### Statistical geographies Census and statistical boundaries recorded against the address, for analysis that has to line up with published datasets. HOW WE BUILD THIS DATA ## Sources and maintenance - ### Sources Official UK geographic and statistical datasets, including postcode, administrative and census geographies. - ### Checks Each business address is resolved to a location and the geographies covering it are attached to the record. - ### Maintenance Boundary and postcode changes are picked up as new releases of the official datasets are processed. [See how Wren builds and maintains its data](/business-data/how-we-build-it/) INCLUDED FIELDS ## All Geographic fields All 62 Geographic fields, grouped by the first data package that includes them. A field available from Essential is also included with Advanced and Complete. Included with Complete 62 fields | Field name | What it contains | | --- | --- | | Ward Code | Local authority ward code for the postcode. | | Rural Urban 2021 | 2021 Census rural/urban classification for the postcode. | | Roads | Nearby road name(s) associated with the postcode. | | Middle Layer Super Output Area 2021 | 2021 Middle Layer Super Output Area name. | | Lsoa21 Code | 2021 Lower Layer Super Output Area code. | | Lower Layer Super Output Area 2021 | 2021 Lower Layer Super Output Area name. | | Imd Decile | Index of Multiple Deprivation decile (1 = most deprived) for the postcode's area. | | Fixphrase | Doogal 'fixphrase' three-word style location identifier for the postcode. | | District Code | Local authority district code for the postcode. | | Constituency Name 2024 | Parliamentary constituency name (2024 boundaries). | | Constituency Code 2024 | Parliamentary constituency code (2024 boundaries). | | Constituency Code | Parliamentary constituency code (pre-2024 boundaries). | | Census Output Area 2021 | 2021 Census Output Area code for the business's postcode. | | Udprn | Royal Mail Unique Delivery Point Reference Number for the address. | | Postcode Property Type | Predominant property type recorded for the postcode. | | Msoa21 Code | 2021 Middle Layer Super Output Area code. | | Toid | Ordnance Survey TOID (topographic identifier) for the address. | | UPRN | The Unique Property Reference Number for the business address. | | Grid Reference | The Ordnance Survey grid reference for the address location. | | Altitude | The elevation above sea level of the address location, in metres. | | Index of Multiple Deprivation | A relative measure of deprivation for the postcode's local area, based on official government statistics. | | Distance to Nearest Station | The approximate distance from the address to the nearest railway station, in miles. | | Distance to Sea | The approximate distance from the address to the nearest coastline, in miles. | | District | The local authority district the address falls within. | | Ward | The electoral ward the address falls within. | | Constituency | The Westminster parliamentary constituency the address falls within. | | LSOA Code | The code for the Lower Layer Super Output Area covering the address. | | Lower Layer Super Output Area | The name of the Lower Layer Super Output Area (a small statistical geography) covering the address. | | MSOA Code | The code for the Middle Layer Super Output Area covering the address. | | Middle Layer Super Output Area | The name of the Middle Layer Super Output Area (a mid-sized statistical geography) covering the address. | | Parish Code | The official code for the civil parish covering the address. | | Parish | The civil parish the address falls within, where applicable. | | Country | The country the address is located in. | | National Park | The name of the national park covering the address, if applicable. | | Built-up Area | The name of the built-up area containing the address. | | Built-up Subdivision | The name of the built-up area subdivision containing the address. | | Rural Urban Classification | Classifies the address location as urban or rural based on official statistics. | | Region | The official UK region the address falls within. | | London Zone | The London transport fare zone covering the address, where applicable. | | Local Authority | The local authority responsible for the address area. | | Census Output Area | The smallest census geography area code covering the address. | | Nearest Station | The name of the railway station closest to the address. | | Postcode Area | The one or two-letter postcode area code. | | Postcode District | The postcode district (area code plus district number). | | Police Force | The police force responsible for the address area. | | Water Company | The water supply company responsible for the address area. | | Plus Code | The Google Plus Code (Open Location Code) for the address location. | | Sewage Company | The water and sewerage company responsible for the address area. | | Travel to Work Area | The official Travel to Work Area covering the address. | | ITL Level 2 | The International Territorial Level 2 statistical region covering the address. | | ITL Level 3 | The International Territorial Level 3 statistical area covering the address. | | Easting Rooftop | The rooftop-level Ordnance Survey easting coordinate of the address, geocoded to the building rather than the postcode centroid. | | Northing Rooftop | The rooftop-level Ordnance Survey northing coordinate of the address, geocoded to the building rather than the postcode centroid. | | Latitude Rooftop | The rooftop-level latitude coordinate of the address, geocoded to the building rather than the postcode centroid. | | Longitude Rooftop | The rooftop-level longitude coordinate of the address, geocoded to the building rather than the postcode centroid. | | Latitude Postcode | The postcode-centroid latitude coordinate of the address. | | Longitude Postcode | The postcode-centroid longitude coordinate of the address. | | Easting Postcode | The postcode-centroid Ordnance Survey easting coordinate of the address. | | Northing Postcode | The postcode-centroid Ordnance Survey northing coordinate of the address. | | Geo Population | The estimated resident population of the surrounding geographic area. | | Geo Households | The estimated number of households in the surrounding geographic area. | | Geo Avg Income | The estimated average household income for the surrounding geographic area. | PUT IT TO WORK ## How Geographic data is used Use these fields to build a territory audience, place your own records on the map and plan coverage. - [Build a territory audience Select by region, postcode or a radius around your own sites, and see the count before you order. Radius search Drive time Postcode select Live counts](/marketplace/) - [Place your own records Attach coordinates and geography to the addresses you hold so your customers can be mapped and grouped. Add coordinates Standardise Assign regions Fill gaps](/pulse/) - [Map and plan Export location fields into the mapping and analysis tools your team plans coverage with. Territory plans Field routing CSV export Zapier](/integrations/) ## Related data categories - [International Trade 10 fields](/business-data/our-fields/international-trade/) - [Business Size & Structure 6 fields](/business-data/our-fields/business-size-and-structure/) - [Food Hygiene 10 fields](/business-data/our-fields/food-hygiene/) - [Energy Performance 35 fields](/business-data/our-fields/energy-performance/) - [Education 50 fields](/business-data/our-fields/education/) - [Commercial Property (VOA) 7 fields](/business-data/our-fields/commercial-property/) [View all data categories](/business-data/our-fields/) GET STARTED ## Build an audience using Geographic Search UK businesses, select the fields you need and see the price before you order. [Create an audience](/marketplace/) Free to sign up · Instant access · No credit card required ### Buy with confidence - No sales call needed Sign up, search and buy online whenever you are ready. - Price match guarantee Found comparable business data for less? We’ll match the price. [Guarantee terms apply](/legal/terms/) - Refund guarantee If eligible data does not meet our promised standard, we’ll refund it. [Guarantee terms apply](/legal/terms/) - Help from real data experts Speak directly to our UK data team whenever you need support. Want to see every field first? [Browse all 350+ fields →](/business-data/our-fields/)