---
title: "Data built around how you'll use it"
url: "https://www.wren-data.co.uk/business-data/use-cases"
description: "Pick the use case first, email, direct mail, telemarketing or CRM enrichment, and get the data fields it needs."
---

UK BUSINESS DATA BY USE CASE

# Data built around how you'll use it

Pick the use case first and we'll assemble the fields it needs, verified emails for campaigns, postal addresses for mail, TPS-screened numbers for calling.

[Browse use cases](#use-cases) [Browse all fields](/business-data/our-fields/)

Choose a channel

-   Email
-   Direct mail
-   Telemarketing
-   CRM enrichment

Fields assembled for Direct mail

-   Registered address
-   Trading address
-   Named contact
-   MPS screened
-   Job title Not held

Exports as CSV, Excel or straight to your CRM.

WHY START WITH THE USE CASE

## The use case decides which fields actually matter

A list built for email and a list built for direct mail are not the same list. One needs verified addresses and opt-in status; the other needs a deliverable postal address and a named contact to put on the envelope. Picking the channel first means the fields — and the screening that goes with them — are chosen for the way you intend to make contact.

Each use case below sets out the fields included, the compliance screening applied and the export format.

EXPLORE USE CASES

## Browse UK business data by use case

Pick the use case you are buying for, and the fields it needs come with it.

-   [Email Campaigns Verified business emails · opt-in status](/business-data/use-cases/email-campaigns/)
-   [Direct Mail Postal addresses · named contacts](/business-data/use-cases/direct-mail/)
-   [Telemarketing Company numbers · TPS & CTPS screened](/business-data/use-cases/telemarketing/)
-   [CRM Enrichment Match & append to existing records](/business-data/use-cases/crm-enrichment/)
-   [Market Analysis Counts · sizing · segmentation](/business-data/use-cases/market-analysis/)
-   [Lead Generation Scored audiences · export-ready](/business-data/use-cases/lead-generation/)

The same underlying database serves every use case. What changes is which fields are selected, which screening is applied before delivery and how the audience is exported.

GET STARTED

## Start searching in 60 seconds

Create your free account and explore millions of UK businesses and contacts.

[Start searching free](https://app.wren-data.co.uk/register)

Free account · No credit card required

### Buy with confidence

-   No sales call needed
    
    Sign up, search and buy online whenever you are ready.
    
-   Price match guarantee
    
    Found comparable business data for less? We’ll match the price.
    
-   Refund guarantee
    
    If eligible data does not meet our promised standard, we’ll refund it.
    
-   Help from real data experts
    
    Speak directly to our UK data team whenever you need support.
    

Have a question before you start?

[Talk to our data team →](/contact/)

## Cookies on this site

We use essential cookies to make the site work. We would also like to use optional Google Analytics cookies to understand how the site is used. [Read our cookie notice](/legal/cookies/).

Reject optional Accept all