COMPARE DATA PROVIDERS
Looking for a Apollo.io alternative?
Global sales intelligence, contact data and outbound engagement platform. Below is how Wren Data compares on pricing, access, licence terms and the tools included after you buy — with the sources we checked, and the date we checked them.
- Published pricing
- Instant self-service access
- 12-month licence with 12 uses
Wren Data compared with Apollo.io
| Comparison | Apollo.io | Wren Data |
|---|---|---|
| Published pricing Whether prices can be seen before speaking to a salesperson. | Available: Free plan and paid plan pricing published online | Available: Prices published online |
| Online access Whether data can be selected and bought online, or whether an enquiry comes first. | Available: Sign-up and paid-plan routes published online | Available: Free account with instant online access |
| Live audience counts Whether the record count updates as filters are applied, before any commitment. | Available with conditions: Search results available after sign-up | Available: Available as you build and filter |
| AI-powered search Whether businesses and contacts can be found by describing them in ordinary language. | Available: AI Assistant for prospecting, research and sequences | Available: Use AI to accurately find businesses and contacts |
| Audience filtering | Available: 65+ filters and lead data points described | Available: More than 100 advanced filters |
| Licence and permitted uses How long the data may be used, and how many times it may be used within that period. | Available with conditions: Standard plans limited to internal business use | Available: 12-month licence with 12 uses on every order |
| Refreshed order access Whether a past order can be re-downloaded later with the latest available details. | Available with conditions: Real-time data updates and enrichment described | Available: 90 days with Pro and 12 months with Enterprise |
| Data healthchecks Checking an existing list for gaps, duplicates and out-of-date records. | Available with conditions: CSV, CRM and Person API enrichment consume export credits | Available: Monthly allowance included with every account |
| CRM integrations | Available: Salesforce, HubSpot, Outreach, Salesloft, Marketo and more | Available: Available with Enterprise |
| Team sharing | Available with conditions: Per-seat plans and sales-team use described | Available: Share counts, audiences, orders and field layouts |
| Pooled credits | Team-level credit pooling not publicly specified | Available: Shared credit pool for Pro and Enterprise teams |
| Price guarantee Whether the provider commits to matching or beating a comparable published price. | Not publicly specified | Available: Available for comparable data and usage terms |
Published pricing subscription pricing, not per-record like-for-like
| Pricing | Apollo.io | Wren Data |
|---|---|---|
| Free plan | $0 | Available: Free account |
| Paid plan | From $49 per seat per month, billed annually | Available: From £93 per 1,000 |
| Pricing model | Subscription and credits | Available: Pay as you go credits |
| Licence basis | Internal business use | Available: 12 uses, 12 months |
Why choose Wren instead?
Wren may be a better fit if you want to search, build and purchase data online, see live counts and pricing, choose individual fields and manage your data through one platform.
View sources and comparison methodology
Sources by provider
- Apollo.io
- Date checked
- 10 September 2026
- Pricing details
- Apollo published a free plan and paid plan pricing, including paid plans from $49 per seat per month when billed annually. It also describes credits, export credits and additional credits.
- Licence details
- Apollo says the plans on the pricing page are permitted for internal business use only, and that powering external products, sharing data with customers or reselling Apollo data requires a separate agreement.
- Notes
- Apollo describes 65+ filters or lead data points, AI Assistant workflows, real-time data updates, export-credit use for CSV/CRM/API enrichment, and integrations including Salesforce, HubSpot, Outreach, Salesloft and Marketo. A per-1,000-record price is not shown because the product is a subscription sales-intelligence platform.
Methodology
Provider information is taken from publicly available sources and was checked on the dates shown. Products, prices and terms may change. Comparisons use the closest available combination of data, access and usage rights.
Compare other providers
- DataHQ alternative UK business and consumer marketing lists.
- Cognism alternative Sales intelligence and verified business contact data focused on European markets.
- Marketscan alternative UK business data, marketing lists, data cleansing and analytics.
- Creditsafe alternative Company credit intelligence, global business information and prospect data.
- DataBubble alternative UK business data and marketing lists.
- Selectabase alternative UK business and consumer list products.
- Market Location alternative UK business data supplied on quotation.
- Prospect360 alternative UK business data supplied on quotation.
GET STARTED
See what Wren can do with your audience
Search UK businesses, refine your audience and review the full price before you buy.
Create a free accountFree to sign up · Instant access · No credit card required
Buy with confidence
-
No sales call needed
Sign up, search and buy online whenever you are ready.
-
Price match guarantee
Found comparable business data for less? We’ll match the price.
-
Refund guarantee
If eligible data does not meet our promised standard, we’ll refund it.
-
Help from real data experts
Speak directly to our UK data team whenever you need support.
Have a question before you start?
Talk to our data team →