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Looking for a Cognism alternative?
Sales intelligence and verified business contact data focused on European markets. Below is how Wren Data compares on pricing, access, licence terms and the tools included after you buy — with the sources we checked, and the date we checked them.
- Published pricing
- Instant self-service access
- 12-month licence with 12 uses
Wren Data compared with Cognism
| Comparison | Cognism | Wren Data |
|---|---|---|
| Published pricingWhether prices can be seen before speaking to a salesperson. | Available with conditions:Packages published, pricing tailored by quote | Available:Prices published online |
| Online accessWhether data can be selected and bought online, or whether an enquiry comes first. | Available with conditions:Talk-to-sales route for packages | Available:Free account with instant online access |
| Live audience countsWhether the record count updates as filters are applied, before any commitment. | Live pre-purchase counts not publicly specified | Available:Available as you build and filter |
| AI-powered searchWhether businesses and contacts can be found by describing them in ordinary language. | Available:AI search, company research and persona builder | Available:Use AI to accurately find businesses and contacts |
| Audience filtering | Available:Firmographic, technographic and signal-based filters | Available:More than 100 advanced filters |
| Licence and permitted usesHow long the data may be used, and how many times it may be used within that period. | Available with conditions:Redeemed contacts usable during the contract | Available:12-month licence with 12 uses on every order |
| Refreshed order accessWhether a past order can be re-downloaded later with the latest available details. | Available with conditions:CRM enrichment includes ongoing maintenance | Available:90 days with Pro and 12 months with Enterprise |
| Data healthchecksChecking an existing list for gaps, duplicates and out-of-date records. | Available with conditions:CSV and CRM enrichment improve coverage and quality | Available:Monthly allowance included with every account |
| CRM integrations | Available with conditions:CRM enrichment available as add-on or standalone product | Available:Available with Enterprise |
| Team sharing | Available with conditions:Standard and Pro packages include 5 seats | Available:Share counts, audiences, orders and field layouts |
| Pooled credits | Cross-user credit pooling not publicly specified | Available:Shared credit pool for Pro and Enterprise teams |
| Price guaranteeWhether the provider commits to matching or beating a comparable published price. | Not publicly specified | Available:Available for comparable data and usage terms |
Published pricingquote and credit model, not per-record like-for-like
| Pricing | Cognism | Wren Data |
|---|---|---|
| Pricing | Tailored quote | Available:From £93per 1,000 |
| Packages | Standard and Pro | Available:Published packages |
| Included users | 5 seats | Available:Team sharing on Pro and Enterprise |
| Credit model | 1 credit reveals 1 contact | Available:Credits by selected fields |
Why choose Wren instead?
Wren may be a better fit if you want to search, build and purchase data online, see live counts and pricing, choose individual fields and manage your data through one platform.
View sources and comparison methodology
Sources by provider
- Cognism
- Date checked
- 10 September 2026
- Pricing details
- Cognism says pricing is tailored based on product, team setup and platform use. Sales Prospecting is offered in Standard and Pro packages, with CRM Enrichment and Data-as-a-Service priced by subscription structure, usage and delivery requirements.
- Licence details
- Cognism says one credit reveals one contact and that once a contact has been redeemed, the team can continue using that record throughout the contract. It also says credits are included in each seat allocation and additional credits can be purchased.
- Notes
- The pricing page lists 5 seats in Standard and Pro, AI company research, AI persona builder, AI search, CSV enrichment, CRM enrichment, API and bulk delivery options, and firmographic, technographic and signal-based targeting.
Methodology
Provider information is taken from publicly available sources and was checked on the dates shown. Products, prices and terms may change. Comparisons use the closest available combination of data, access and usage rights.
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