DATA CATEGORY

Geographic and location data

Where a business is, at every level from nation down to a rooftop coordinate, with the administrative and statistical geographies that sit over it.

  • 62fields
  • Available from Complete
Build an audienceView all 62 fields

WHAT THIS DATA SHOWS

What Geographic covers

  • Administrative geography

    Country, region, county, town and locality, so an audience can be cut to the territory a team actually covers.

  • Postcode hierarchy

    Full postcode with its area, district and sector held separately, which is what makes postcode-level selection possible.

  • Coordinates

    Latitude and longitude at rooftop level, which is what radius and drive-time searches are calculated from.

  • Statistical geographies

    Census and statistical boundaries recorded against the address, for analysis that has to line up with published datasets.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    Official UK geographic and statistical datasets, including postcode, administrative and census geographies.

  • Checks

    Each business address is resolved to a location and the geographies covering it are attached to the record.

  • Maintenance

    Boundary and postcode changes are picked up as new releases of the official datasets are processed.

See how Wren builds and maintains its data

INCLUDED FIELDS

All Geographic fields

All 62 Geographic fields, grouped by the first data package that includes them.A field available from Essential is also included with Advanced and Complete.

Included withComplete62 fields
Geographic fields available from Complete
Field nameWhat it contains
Ward CodeLocal authority ward code for the postcode.
Rural Urban 20212021 Census rural/urban classification for the postcode.
RoadsNearby road name(s) associated with the postcode.
Middle Layer Super Output Area 20212021 Middle Layer Super Output Area name.
Lsoa21 Code2021 Lower Layer Super Output Area code.
Lower Layer Super Output Area 20212021 Lower Layer Super Output Area name.
Imd DecileIndex of Multiple Deprivation decile (1 = most deprived) for the postcode's area.
FixphraseDoogal 'fixphrase' three-word style location identifier for the postcode.
District CodeLocal authority district code for the postcode.
Constituency Name 2024Parliamentary constituency name (2024 boundaries).
Constituency Code 2024Parliamentary constituency code (2024 boundaries).
Constituency CodeParliamentary constituency code (pre-2024 boundaries).
Census Output Area 20212021 Census Output Area code for the business's postcode.
UdprnRoyal Mail Unique Delivery Point Reference Number for the address.
Postcode Property TypePredominant property type recorded for the postcode.
Msoa21 Code2021 Middle Layer Super Output Area code.
ToidOrdnance Survey TOID (topographic identifier) for the address.
UPRNThe Unique Property Reference Number for the business address.
Grid ReferenceThe Ordnance Survey grid reference for the address location.
AltitudeThe elevation above sea level of the address location, in metres.
Index of Multiple DeprivationA relative measure of deprivation for the postcode's local area, based on official government statistics.
Distance to Nearest StationThe approximate distance from the address to the nearest railway station, in miles.
Distance to SeaThe approximate distance from the address to the nearest coastline, in miles.
DistrictThe local authority district the address falls within.
WardThe electoral ward the address falls within.
ConstituencyThe Westminster parliamentary constituency the address falls within.
LSOA CodeThe code for the Lower Layer Super Output Area covering the address.
Lower Layer Super Output AreaThe name of the Lower Layer Super Output Area (a small statistical geography) covering the address.
MSOA CodeThe code for the Middle Layer Super Output Area covering the address.
Middle Layer Super Output AreaThe name of the Middle Layer Super Output Area (a mid-sized statistical geography) covering the address.
Parish CodeThe official code for the civil parish covering the address.
ParishThe civil parish the address falls within, where applicable.
CountryThe country the address is located in.
National ParkThe name of the national park covering the address, if applicable.
Built-up AreaThe name of the built-up area containing the address.
Built-up SubdivisionThe name of the built-up area subdivision containing the address.
Rural Urban ClassificationClassifies the address location as urban or rural based on official statistics.
RegionThe official UK region the address falls within.
London ZoneThe London transport fare zone covering the address, where applicable.
Local AuthorityThe local authority responsible for the address area.
Census Output AreaThe smallest census geography area code covering the address.
Nearest StationThe name of the railway station closest to the address.
Postcode AreaThe one or two-letter postcode area code.
Postcode DistrictThe postcode district (area code plus district number).
Police ForceThe police force responsible for the address area.
Water CompanyThe water supply company responsible for the address area.
Plus CodeThe Google Plus Code (Open Location Code) for the address location.
Sewage CompanyThe water and sewerage company responsible for the address area.
Travel to Work AreaThe official Travel to Work Area covering the address.
ITL Level 2The International Territorial Level 2 statistical region covering the address.
ITL Level 3The International Territorial Level 3 statistical area covering the address.
Easting RooftopThe rooftop-level Ordnance Survey easting coordinate of the address, geocoded to the building rather than the postcode centroid.
Northing RooftopThe rooftop-level Ordnance Survey northing coordinate of the address, geocoded to the building rather than the postcode centroid.
Latitude RooftopThe rooftop-level latitude coordinate of the address, geocoded to the building rather than the postcode centroid.
Longitude RooftopThe rooftop-level longitude coordinate of the address, geocoded to the building rather than the postcode centroid.
Latitude PostcodeThe postcode-centroid latitude coordinate of the address.
Longitude PostcodeThe postcode-centroid longitude coordinate of the address.
Easting PostcodeThe postcode-centroid Ordnance Survey easting coordinate of the address.
Northing PostcodeThe postcode-centroid Ordnance Survey northing coordinate of the address.
Geo PopulationThe estimated resident population of the surrounding geographic area.
Geo HouseholdsThe estimated number of households in the surrounding geographic area.
Geo Avg IncomeThe estimated average household income for the surrounding geographic area.

PUT IT TO WORK

How Geographic data is used

Use these fields to build a territory audience, place your own records on the map and plan coverage.

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