DATA CATEGORY

Geographic and location data

Where a business is, at every level from nation down to a rooftop coordinate, with the administrative and statistical geographies that sit over it.

  • 62 fields
  • Available from Complete
Build an audience View all 62 fields

WHAT THIS DATA SHOWS

What Geographic covers

  • Administrative geography

    Country, region, county, town and locality, so an audience can be cut to the territory a team actually covers.

  • Postcode hierarchy

    Full postcode with its area, district and sector held separately, which is what makes postcode-level selection possible.

  • Coordinates

    Latitude and longitude at rooftop level, which is what radius and drive-time searches are calculated from.

  • Statistical geographies

    Census and statistical boundaries recorded against the address, for analysis that has to line up with published datasets.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    Official UK geographic and statistical datasets, including postcode, administrative and census geographies.

  • Checks

    Each business address is resolved to a location and the geographies covering it are attached to the record.

  • Maintenance

    Boundary and postcode changes are picked up as new releases of the official datasets are processed.

See how Wren builds and maintains its data

INCLUDED FIELDS

All Geographic fields

All 62 Geographic fields, grouped by the first data package that includes them. A field available from Essential is also included with Advanced and Complete.

Included with Complete 62 fields
Geographic fields available from Complete
Field name What it contains
Ward Code Local authority ward code for the postcode.
Rural Urban 2021 2021 Census rural/urban classification for the postcode.
Roads Nearby road name(s) associated with the postcode.
Middle Layer Super Output Area 2021 2021 Middle Layer Super Output Area name.
Lsoa21 Code 2021 Lower Layer Super Output Area code.
Lower Layer Super Output Area 2021 2021 Lower Layer Super Output Area name.
Imd Decile Index of Multiple Deprivation decile (1 = most deprived) for the postcode's area.
Fixphrase Doogal 'fixphrase' three-word style location identifier for the postcode.
District Code Local authority district code for the postcode.
Constituency Name 2024 Parliamentary constituency name (2024 boundaries).
Constituency Code 2024 Parliamentary constituency code (2024 boundaries).
Constituency Code Parliamentary constituency code (pre-2024 boundaries).
Census Output Area 2021 2021 Census Output Area code for the business's postcode.
Udprn Royal Mail Unique Delivery Point Reference Number for the address.
Postcode Property Type Predominant property type recorded for the postcode.
Msoa21 Code 2021 Middle Layer Super Output Area code.
Toid Ordnance Survey TOID (topographic identifier) for the address.
UPRN The Unique Property Reference Number for the business address.
Grid Reference The Ordnance Survey grid reference for the address location.
Altitude The elevation above sea level of the address location, in metres.
Index of Multiple Deprivation A relative measure of deprivation for the postcode's local area, based on official government statistics.
Distance to Nearest Station The approximate distance from the address to the nearest railway station, in miles.
Distance to Sea The approximate distance from the address to the nearest coastline, in miles.
District The local authority district the address falls within.
Ward The electoral ward the address falls within.
Constituency The Westminster parliamentary constituency the address falls within.
LSOA Code The code for the Lower Layer Super Output Area covering the address.
Lower Layer Super Output Area The name of the Lower Layer Super Output Area (a small statistical geography) covering the address.
MSOA Code The code for the Middle Layer Super Output Area covering the address.
Middle Layer Super Output Area The name of the Middle Layer Super Output Area (a mid-sized statistical geography) covering the address.
Parish Code The official code for the civil parish covering the address.
Parish The civil parish the address falls within, where applicable.
Country The country the address is located in.
National Park The name of the national park covering the address, if applicable.
Built-up Area The name of the built-up area containing the address.
Built-up Subdivision The name of the built-up area subdivision containing the address.
Rural Urban Classification Classifies the address location as urban or rural based on official statistics.
Region The official UK region the address falls within.
London Zone The London transport fare zone covering the address, where applicable.
Local Authority The local authority responsible for the address area.
Census Output Area The smallest census geography area code covering the address.
Nearest Station The name of the railway station closest to the address.
Postcode Area The one or two-letter postcode area code.
Postcode District The postcode district (area code plus district number).
Police Force The police force responsible for the address area.
Water Company The water supply company responsible for the address area.
Plus Code The Google Plus Code (Open Location Code) for the address location.
Sewage Company The water and sewerage company responsible for the address area.
Travel to Work Area The official Travel to Work Area covering the address.
ITL Level 2 The International Territorial Level 2 statistical region covering the address.
ITL Level 3 The International Territorial Level 3 statistical area covering the address.
Easting Rooftop The rooftop-level Ordnance Survey easting coordinate of the address, geocoded to the building rather than the postcode centroid.
Northing Rooftop The rooftop-level Ordnance Survey northing coordinate of the address, geocoded to the building rather than the postcode centroid.
Latitude Rooftop The rooftop-level latitude coordinate of the address, geocoded to the building rather than the postcode centroid.
Longitude Rooftop The rooftop-level longitude coordinate of the address, geocoded to the building rather than the postcode centroid.
Latitude Postcode The postcode-centroid latitude coordinate of the address.
Longitude Postcode The postcode-centroid longitude coordinate of the address.
Easting Postcode The postcode-centroid Ordnance Survey easting coordinate of the address.
Northing Postcode The postcode-centroid Ordnance Survey northing coordinate of the address.
Geo Population The estimated resident population of the surrounding geographic area.
Geo Households The estimated number of households in the surrounding geographic area.
Geo Avg Income The estimated average household income for the surrounding geographic area.

PUT IT TO WORK

How Geographic data is used

Use these fields to build a territory audience, place your own records on the map and plan coverage.

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