DATA CATEGORY

Business size and structure data

How a business is put together, whether a record is a head office, branch or single site, how many sites it runs, and the corporate group it belongs to.

  • 6 fields
  • Available from Complete
Build an audience View all 6 fields

WHAT THIS DATA SHOWS

What Business Size & Structure covers

  • Site type

    Whether the record is a head office, a branch or a single-site business, the distinction that decides who a mailing should go to.

  • Site count

    The total number of trading sites the business operates, so a multi-site operator can be identified from a single record.

  • Corporate grouping

    The group a business belongs to, which links the separate records of a parent and its subsidiaries.

  • National employees

    Estimated employees across the whole business rather than at one site, with a banded companion field.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    Official registers and licensed datasets, combined with the trading site records held against each business.

  • Checks

    Sites are linked to the business they belong to, so head offices, branches and corporate groups can be told apart.

  • Maintenance

    Site openings, closures and group changes are picked up as new source information is processed.

See how Wren builds and maintains its data

INCLUDED FIELDS

All Business Size & Structure fields

All 6 Business Size & Structure fields, grouped by the first data package that includes them. A field available from Essential is also included with Advanced and Complete.

Included with Complete 6 fields
Business Size & Structure fields available from Complete
Field name What it contains
Corporate Grouping Id The corporate group the business belongs to, where it forms part of a wider group structure.
Site Count The total number of trading sites operated by the business.
Head Office Indicates whether this record represents the business's head office site.
Site Type Classifies the site as a head office, branch, or single site.
National Employees The estimated total number of employees across the business nationally, across all sites. Also selectable as a range
National Employees Band The banded range for the national employee count.

PUT IT TO WORK

How Business Size & Structure data is used

Use these fields to mail head offices only, de-duplicate your accounts and model account hierarchies properly.

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