DATA CATEGORY
Business size and structure data
How a business is put together, whether a record is a head office, branch or single site, how many sites it runs, and the corporate group it belongs to.
- 6fields
- Available from Complete
WHAT THIS DATA SHOWS
What Business Size & Structure covers
Site type
Whether the record is a head office, a branch or a single-site business, the distinction that decides who a mailing should go to.
Site count
The total number of trading sites the business operates, so a multi-site operator can be identified from a single record.
Corporate grouping
The group a business belongs to, which links the separate records of a parent and its subsidiaries.
National employees
Estimated employees across the whole business rather than at one site, with a banded companion field.
HOW WE BUILD THIS DATA
Sources and maintenance
Sources
Official registers and licensed datasets, combined with the trading site records held against each business.
Checks
Sites are linked to the business they belong to, so head offices, branches and corporate groups can be told apart.
Maintenance
Site openings, closures and group changes are picked up as new source information is processed.
INCLUDED FIELDS
All Business Size & Structure fields
All 6 Business Size & Structure fields, grouped by the first data package that includes them.A field available from Essential is also included with Advanced and Complete.
| Field name | What it contains |
|---|---|
| Corporate Grouping Id | The corporate group the business belongs to, where it forms part of a wider group structure. |
| Site Count | The total number of trading sites operated by the business. |
| Head Office | Indicates whether this record represents the business's head office site. |
| Site Type | Classifies the site as a head office, branch, or single site. |
| National Employees | The estimated total number of employees across the business nationally, across all sites.Also selectable as a range |
| National Employees Band | The banded range for the national employee count. |
PUT IT TO WORK
How Business Size & Structure data is used
Use these fields to mail head offices only, de-duplicate your accounts and model account hierarchies properly.
Mail head offices only
Select head offices and single sites and leave out the branches, so one business is not approached five times.
- Head offices
- Exclude branches
- Multi-site
- Live counts
De-duplicate your accounts
Use grouping and site data to see where several of your records belong to one business.
- Spot duplicates
- Link subsidiaries
- Add site type
- Fill gaps
Model your accounts properly
Export structure fields so parent and site relationships hold in the systems your team sells from.
- Account hierarchy
- CRM fields
- Salesforce
- CSV export
GET STARTED
Build an audience using Business Size & Structure
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