DATA CATEGORY

Business details data

The core information used to identify and contact each business, including names, trading addresses, telephone numbers, websites and online profiles.

  • 18 fields
  • Available from Essential
Build an audience View all 18 fields

WHAT THIS DATA SHOWS

What Business Details covers

  • Business names

    Registered and trading names used to identify the business.

  • Trading address

    The address the business operates from, separated into fields ready for mailing and analysis.

  • Telephone and email

    The main business telephone number and general company email address, where available.

  • Website and social profiles

    The company website and its LinkedIn, Facebook, X and Instagram profiles.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    Official UK registers, licensed datasets and public business information, including company websites and public profiles.

  • Checks

    Details are matched to a single business record, with addresses standardised and telephone numbers screened and verified.

  • Maintenance

    New source information is processed continuously, so name, address and contact changes are picked up as records are refreshed.

See how Wren builds and maintains its data

INCLUDED FIELDS

All Business Details fields

All 18 Business Details fields, grouped by the first data package that includes them. A field available from Essential is also included with Advanced and Complete.

Included with Essential Advanced Complete 12 fields
Business Details fields available from Essential
Field name What it contains
Business Name The registered or trading name of the business.
Address Line 1 The first line of the business's postal address.
Address Line 2 The second line of the business's postal address, where applicable.
Locality The local area or neighbourhood within the town.
Town The town or city where the business is located.
County The county the business address falls within.
Postcode The UK postcode of the business address.
Telephone The main contact telephone number for the business.
Telephone (Excel Format) Telephone number formatted as text to preserve its leading zero when opened in Excel.
Website The business's website address.
Site Employees The estimated number of employees at this specific site. Also selectable as a range
Site Employees Band The banded range for the site employee count.
Included with Advanced Complete 5 fields
Business Details fields available from Advanced
Field name What it contains
Company Email A general contact email address for the business.
Facebook URL Link to the business's official Facebook page.
LinkedIn URL Link to the business's official LinkedIn company page.
X URL Link to the business's official X (formerly Twitter) profile.
Instagram URL Link to the business's official Instagram profile.
Included with Complete 1 field
Business Details fields available from Complete
Field name What it contains
VAT Number The business's UK VAT registration number.

PUT IT TO WORK

How Business Details data is used

Use these fields to build audiences, improve existing records and keep your CRM complete.

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Build an audience using Business Details

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  • Price match guarantee

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  • Refund guarantee

    If eligible data does not meet our promised standard, we’ll refund it. Guarantee terms apply

  • Help from real data experts

    Speak directly to our UK data team whenever you need support.

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