DATA CATEGORY

Industry and activity data

What a business actually does, held both as official SIC classifications and as the activity descriptions behind them. Use it to build audiences around a trade rather than a single code.

  • 15fields
  • Available from Essential
Build an audienceView all 15 fields

WHAT THIS DATA SHOWS

What Industry & Activities covers

  • SIC codes

    The standard industrial classification codes recorded against the business, primary and secondary.

  • Industry groupings

    Broader sector and sub-sector groupings, so an audience can be built at the level the campaign needs.

  • Activity descriptions

    Written descriptions of what the business does, which frequently carry detail a code alone does not.

  • Multiple activities

    Businesses trading across more than one area carry more than one activity, so a diversified company is not reduced to a single code.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    SIC classifications as filed on official UK registers, with activity detail drawn from business websites and public profiles.

  • Checks

    Codes and descriptions are matched to the business record and normalised so a trade can be selected consistently.

  • Maintenance

    Reclassifications and changes to how a business describes itself are picked up as new source information is processed.

See how Wren builds and maintains its data

INCLUDED FIELDS

All Industry & Activities fields

All 15 Industry & Activities fields, grouped by the first data package that includes them.A field available from Essential is also included with Advanced and Complete.

Included withEssentialAdvancedComplete15 fields
Industry & Activities fields available from Essential
Field nameWhat it contains
Industry (Primary)Wren's internal sector classification for trading activity #1.
Industry (Secondary)Wren's internal sector classification for trading activity #2.
Industry (Tertiary)Wren's internal sector classification for trading activity #3.
SIC07 Code (Primary)The UK SIC 2007 code for the business's trading activity #1.
SIC07 Desc (Primary)The description of the SIC 2007 code for trading activity #1.
SIC07 Group Letter (Primary)The SIC 2007 section letter (broad industry group) for trading activity #1.
SIC07 Group Desc (Primary)The SIC 2007 section description (broad industry group) for trading activity #1.
SIC07 Code (Secondary)The UK SIC 2007 code for the business's trading activity #2.
SIC07 Desc (Secondary)The description of the SIC 2007 code for trading activity #2.
SIC07 Group Letter (Secondary)The SIC 2007 section letter (broad industry group) for trading activity #2.
SIC07 Group Desc (Secondary)The SIC 2007 section description (broad industry group) for trading activity #2.
SIC07 Code (Tertiary)The UK SIC 2007 code for the business's trading activity #3.
SIC07 Desc (Tertiary)The description of the SIC 2007 code for trading activity #3.
SIC07 Group Letter (Tertiary)The SIC 2007 section letter (broad industry group) for trading activity #3.
SIC07 Group Desc (Tertiary)The SIC 2007 section description (broad industry group) for trading activity #3.

PUT IT TO WORK

How Industry & Activities data is used

Use these fields to target a trade precisely, classify your own customers and segment in the tools you already use.

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