DATA CATEGORY

Decision-maker contact data

Named people at the business, with their job title, department and the contact details held against them. This is what turns a company list into a list you can approach.

  • 15 fields
  • Available from Advanced
Build an audience View all 15 fields

WHAT THIS DATA SHOWS

What People & Contacts covers

  • Names

    The first and last name of contacts recorded at the business, with salutation where held.

  • Role and seniority

    Job title as recorded, plus the position groupings that let you select a whole function rather than guessing at titles.

  • Work email

    Business email addresses held against the contact, with the verification state of that address.

  • Direct telephone

    Direct dial numbers where a business holds one separately from the switchboard.

HOW WE BUILD THIS DATA

Sources and maintenance

  • Sources

    Licensed contact datasets and public professional information, connected to the business they work for.

  • Checks

    Names, roles and employment signals are checked to confirm someone is still connected to the business, and email addresses are checked for validity and delivery.

  • Maintenance

    Employment signals are monitored so contacts who have moved on can be identified, and opt-outs and suppression records are applied.

See how Wren builds and maintains its data

INCLUDED FIELDS

All People & Contacts fields

All 15 People & Contacts fields, grouped by the first data package that includes them. A field available from Essential is also included with Advanced and Complete.

Included with Advanced Complete 15 fields
People & Contacts fields available from Advanced
Field name What it contains
Title The contact's personal title.
Forename The contact's first name.
Surname The contact's last name.
Contact Position The contact's specific job title at the business.
Position Group A broad categorisation of the contact's job role, e.g. Director, Manager.
Sub Position Group Most granular level of the contact's position hierarchy.
Major Position Group Broadest level of the contact's position hierarchy (e.g. Director, Manager).
Date Of Birth The contact's date of birth, where known.
Age The contact's estimated current age, derived from their date of birth.
Email The primary email address associated directly with this contact.
Department The contact's department(s), derived from their job title, where known. Semicolon-separated if the contact matches more than one department.
Contact Gender The contact's gender, where known.
Contact Social Facebook URL Link to the contact's personal Facebook profile.
Contact Social Linkedin URL Link to the contact's personal LinkedIn profile.
Contact Social X URL Link to the contact's personal X (formerly Twitter) profile.

PUT IT TO WORK

How People & Contacts data is used

Use these fields to reach named decision-makers, keep your contact records current and load them into your stack.

GET STARTED

Build an audience using People & Contacts

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